Teaming a Product and a Global Market: A Canadian Marconi Company Success Story

This book describes how one company broke into the global commercial market and became an industry leader. Beginning with a single product, the Omega Navigation System, and building on each subsequent success, Canadian Marconi Company was able to successfully launch other products against incredible odds in a very competitive, high-technology marketplace. Spanning a 20-year period, the book details Canadian Marconi’s transition from being primarily a military supplier to becoming a larger, commercial force. Part One of the book describes the initial business venture, the obstacles Canadian Marconi faced, their few early successes, and their numerous initial setbacks. Part Two begins with Canadian Marconi’s first major success: a large and prestigious contract with Pan American World Airways. Using this as a springboard, Canadian Marconi capitalized on its newfound commercial success to become a global leader through increased exposure and new product development. This important story not only details a singular business venture, but also discusses proven methods for corporate and individual success.